Michael Lim | Solopreneur Launch

G’day G’day friends, I bet you’ve heard someone say: “I’m not a business person”. Maybe you’ve even said it yourself… That’s what one of my subscribers Michelle (name changed) told me. She’s accumulated 32 years of experience as a meditation coach. But she feels stuck. After decades of working for different schools, she doesn’t know how to start on her own. She feels overwhelmed. What’s a funnel? What’s an offer? How do you get someone to buy from you? All these questions keep her stuck in...

G’day G’day friends, James is a father of 3 children under the age of 12. He’s spent 2 long decades climbing the corporate ladder. But he was finally a Director in a government department. A position highly sought after given his age and work experience. He thought the day he got this promotion he would feel complete. Like his problems would melt away and he would be set for life. But his dream started to morph into a sad reality. As a Director, he spent more time navigating turf wars with...

G’day G’day friends, The holiday period is over. Those glorious 2-3 weeks you were looking forward to all year is gone. You’re starting to feel a growing sense of dread. That sinking feeling knowing that the work year is starting. 2025 felt like yesterday. But now your mind is already clicking back into gear. All the emails. The office politics. The pointless meetings. The new ‘2026 strategy’. All the BS you’re going to endure for another 12 months. You can feel the life slowly drain from...

G’day G’day friends, It’s that time of the year again. Gifts, food, and too much Mariah Carey being sung. Most people start to unwind at this time of the year. They relax, take a break, and stop using their brains. Completely understandable. But I like to take a break earlier in December. And then use the Christmas period to get ahead. This period helps me to get a running start to the New Year. My clients are on a break and my phone stops pinging. I’ve got more time, energy, and mental...

G’day friends, Let’s start with quiz: What’s the most expensive purchase you’ll ever make? You might think: Car. House. Vacations. Well, you would be wrong, wrong, and wrong. The biggest life expense? Tax. Yes, that boring thing you hire someone else to think about. But there are only 3 guarantees in life. Death. Taxes. Michael mentioning durians. So, understanding how to control your tax liability is the #1 wealth generating skill you can learn. (as well as loving durians) Especially for...

G’day G’day friends, You’ve done all the right things. Studied for those good grades. Worked those semi-pointless internships. Networked like crazy. Hustled your way into an entry level job. Put in the hours and hard work. Got the promotions. Got the fancy car and nice hours. You’ve got nice sounding title and the material success. Everyone thinks you’ve made it. But you feel empty inside. You were sold a version of success that doesn’t exist anymore. You thought that if you climb the ladder...

G’day G'day Launch Pilots, We are living in an incredible time. But also a highly uncertain time. Tech accelerating faster than ever. The worst job market in living memory. Geopolitics, conflict, and economic change. But the same technology that is destroying the 9-5, is the same technology helping solopreneurs create a business they love. This is contradiction we live in. In my days working in government policy, a politician once said: “never waste a crisis” Crisis creates uncertainty. And...

G’day G’day friends, I was speaking to a friend who wanted to start a business. They were super excited. Talking about: Artificial Intelligence this, Blockchain that. Using complex and unproven business models. Sounds great on paper. But almost impossible to start for a new entrepreneur. I didn’t want to burst their bubble. I love the energy and spirit of entrepreneurship. But this is where the biggest mistake can be made. Sexy ideas are overrated. Boring execution is underrated. Don’t try to...