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Michael Lim | Solopreneur Launch

🏆 x 5 Award-Winning Entrepreneur. Sold my first one-person business at 28. Living and working across Southeast Asia. Sign-up below for my daily emails documenting my journey

the Solopreneur Content Trap 🪤

G’day G’day friends, You post, and then you get ghosted. You pour your heart out, and no one cares. You copy every single guru’s tricks, and you are still sitting at 0. Sound familiar? This is as frustrating as eating a bad-tasting durian. (happened to me in Singapore a few weeks ago). But getting ignored is common for most solopreneurs. This is what I call the Solopreneur Content Trap. Being diagnosed with SCP can be deadly for your business. Leads dry up and no one buys from you. But it’s...

I'm sick but still selling 🤒

G'day G'day friends, I'm slightly unwell. A few days ago, I went to bed with sore throat. I slept for 11 hours and my Whoop still told me my recovery was poor. Since then, I've been struggling with fatigue. I've spent most of my days sleeping, eating, and not doing much. But despite this, my content that I wrote weeks ago are attracting leads. My email sequences are nurturing these leads. And my automations are converting them into customers. Even when I'm in bed feeling like a train hit me....

a day of complete silence 😶

G’day G’day friends, Today is a special day in the Bali calendar. It’s the Balinese New Year or Nypei. This is my 2nd time being in Bali for the New Year. During Nyepi, the local tradition is a full 24 hours of silence. You can’t turn on any lights. You can’t make any noise. This dark and silent time is meant for personal reflection. For 24 hours, you can’t even leave your room. Even the airport shuts down. It’s a beauuuuutiful (and quiet) time in Bali. But silence applies to more than just...

drink money & make mojitos 🍹

G’day G’day friends, Imagine making 2.4k while at a Hen’s party. From an email you sent the day before. That only took you 30 minutes to write. This is what one of my clients messaged me: WhatsApp message from a client We’ve been working on installing an email system into her clinical business. Prior to working together, she struggled to write nurture and convert leads. Making a sale was left to chance. Conversions were a stroke of luck or good will. She was always worried about the next...

my immigrants parents taught me this 👨‍🏫

G'day G'day friends, I'm the youngest child of Chinese-Singaporean immigrants. When I was 3, my parents moved the family to Australia. (I've got two older brothers). They imagined a better life for us in the land down under. Growing up, we saw our parents work every hour they could. They always picked up extra shifts. Never bought new clothes. Always shopped when there were sales and discounts. I'll never be able to repay my parents for their sacrifice and hard work. One thing core thing I...

Vague ambition creates anxiety 🙈

G'day G'day friends, I was on a 1:1 call with a coaching client. We've been working together for a few years now. He is a successful entrepreneur that grows quickly. But lately, he has felt disconnected from his business. It's a common pattern I see in successful solopreneurs. Most solopreneurs say something like this: “I just want to be successful.” Or: “I want to grow my business.” Or: “I want more freedom.” These sound great. Everyone pats you on the back and nods in agreement. But they...

I was in the emergency department 🏥

G’day G’day friends, Over the weekend, I had to take a friend to the emergency department. She spent the whole night on the toilet. I won’t go into the gory detail, but it was serious. Anything that involves the stomach isn’t a great feeling. She woke up Saturday morning, and we took her to the hospital. She’s okay now and recovering quickly. The diagnosis? A bad dose of the dreaded Bali Belly. Bali Belly = food poisoning But Bali-themed. While sitting in the emergency room, they did a...

Over 40? That’s prime time 👨‍🎤

G’day G’day friends, You’re suffering from amnesia. When you think about starting a business: You feel like you’re starting from zero. You feel like you’re “too old”. You feel like you’re behind. But this feeling isn’t reality. This is your memory failing you. Being over 40 means you’ve: Accumulated decades of corporate experience. Understand the hardships of life. Achieved real results. Built a network. This already puts you ahead of 90% of solopreneurs. Especially those in their 20s and...

wisdom isn’t cheap 🦉

G’day G’day friends, I recently finished reading Ryan Holiday’s book: Wisdom Takes Work. I’ve been feeling reflective recently. I’m finding that the usual self-improvement books don’t cut it anymore. I get less joy, insights, or motivation from them. Nothing wrong with them, but I feel like I need more. I find myself diving deeper into spirituality and philosophy. I’m asking myself deeper questions of purpose and identity. In the book, Mr Holiday (what a great name btw), talks about how real...

Bluff me if you can 🃏

G’day G’day friends, I love playing poker. My dad taught me to play the game when I was 12. By 14, I was playing with adults for real money. (much to my mum’s disapproval). Growing up, I wanted to be a professional poker player. I loved the strategy, thinking, and maths behind it. I was even mentored by a professional poker player at 16. He told me the real secret to succeeding at poker. Can you guess what it is? Storytelling. A successful bluff is nothing but a great fictional story you are...

🏆 x 5 Award-Winning Entrepreneur. Sold my first one-person business at 28. Living and working across Southeast Asia. Sign-up below for my daily emails documenting my journey