G’day, G’day friends!

Someone’s been manipulating you for decades.

And you’ve probably never heard of him.

But he is responsible for the evolution of propaganda into its modern form of public relations.

He’s also been the orchestrator of some of the most memorable marketing campaigns the world has ever seen.

But he remained invisible.

Until now.

His most famous act was to addict the world to cigarettes.

The story is absolutely crazy.

Back in the early 1900s, Lucky Strike wanted to target women with their cigarettes.

But at the time, cigarettes were seen as a masculine thing to do

Any woman who was caught smoking publicly was seen to have “looser morals.”

Lucky Strike faced strong cultural inertia against their product.

This is a very difficult problem to overcome.

So, how do you overcome decades of solid beliefs?

Not by trying to address the cultural issue directly.

No madam.

He used the greatest weapon in the human psyche:

Storyselling.

Edward Bernays did something radical:

• He hired famous models and feminists.
• Chose one of the most memorable days on the calendar.
• Devised a public stunt that would change the history of the world.

At his signal, they all lit up cigarettes.

When asked, they called the cigarettes torches of freedom.

This wasn’t about smoking cigarettes anymore.

Smoking cigarettes was now part of the feminist movement.

After the parade, every single major publication ran the story.

Sales for Lucky Strike cigarettes skyrocketed overnight.

The public stunt changed the cultural story about smoking.

Now, you don’t want to addict people to cigarettes.

You want to use your expertise for good.

That’s how you can leverage the power of storyselling.

If you’re an ex-corporate solopreneur, you already have the stories.

Decades of real-world expertise. Results you can point to.

You just don’t know how to sell them through a story.

That’s exactly what I’ll teach you on Thursday, 29th October:

​https://michaellimco.thrivecart.com/bas/​

Let’s Launch Together,

Michael ‘don’t smoke’ Lim.

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