G’day, G’day friends!

I have reached A2 fluency in Bahasa Indonesia.

Woooooo!

I’ve made it a goal to reach B1 fluency by the end of the year.

This goal means a lot to me.

My grandmother and mum can speak Bahasa Melayu.

I’m currently living across Southeast Asia, where Bahasa Indonesia is widely spoken.

And I also want to double down on focusing on Southeast Asia as an area of interest.

I’ve been working with a teacher (guru) to help me progress in my Indonesian lessons twice a week for October, and I’m going to ramp up to three times a week in November and maybe three to four times a week in December.

As I stumble and fail my way to learning Indonesian, I realize why most experts fail to monetize their knowledge.

Most ex-corporate solopreneurs struggle because they can't translate or speak the language of beginners or novices in their areas of expertise.

They are cursed by knowledge.

They know too much.

They forgot what it’s like to be a complete beginner.

That makes them seem unrelatable to the average consumer in their niche and market.

They don’t struggle with the technical, but they struggle to translate their expertise into something their customers think about at 2 am when they wake up in a panic.

People need stories in order to buy.

No one wakes up thinking they need to buy SEO, legal meditation, or ghostwriting.

Stories allow people to buy into you before they buy into your product.

The great news is that you are already sitting on a gold mine of stories.

You’ve got decades of real-world experience, results, and client work that you can draw upon.

Now the trick is telling your story in a way a complete beginner can understand.

Remember:

While your story is about you.

Your story is not for you.

Your story is to allow your potential customer to feel like the hero of their own journey.

This means telling stories in a way that sits apart from traditional storytelling.

You’re storyselling, not storytelling.

The difference feels subtle, but it matters:

Experts looking to monetize their knowledge need to storysell, not just tell stories.

Learn the secrets of story selling in this live workshop on Thursday, 29th of October at 10:00 am Singapore time.

Tix here:

​https://michaellimco.thrivecart.com/bas/​

Let’s Launch Together,

Michael ‘language learner’ Lim.