Michael Lim | Solopreneur Launch®
I'm a 🏆 x 5 Award-Winning Entrepreneur. Sold my first one-person business at 28. Living and working across Southeast Asia. Sign-up below for my daily (Mon-Fri) Solopreneur Snacks.
Why your offer sucks 😔
G'day G'day friends, Your offer probably isn't broken. But your timing is. Most solopreneurs sell WHAT they do and HOW they do it. The smart ones sell WHEN. Let me ask you a question. If you just moved into a new house or office, and needed new furniture that could be delivered quickly, assembled easily, and was cheap to purchase, where would you go? I can almost guarantee you said Ikea in your head. Now, I’m clever. But I’m not a mind reader. I simply understand the power of when an offer...
The 252k solo consultant 👨💼
G'day G'day friends, I've had to do my tax return recently. This is for both my company and personal statements. I like doing my tax just as much as getting my wisdom teeth removed. But this year, I was actually looking forward to seeing my tax. Why? Because I got to see the real maths of a one-person business. This was the real test of a crazy gamble I took. Two years ago, I walked out of my fancy Executive Director role. I packed up my stuff in Australia and bid a g’day to my friends and...
your 100k offer is trapped 💆♂️
G'day G'day friends, You’ve got 100k biz trapped in your head. I guarantee it. The maths is relatively simple. You’ve spent years building real-world expertise, experience, and knowledge. Specific knowledge that can’t be Googled or found on ChatGPT. Now you just need to turn it into an offer. Here’s how I did it. I worked for years as a government policy consultant. I absorbed everything I could and built a network. I learned how government procurement and contracting worked. I understood...
how to win the world cup ⚽️
G'day G'day friends, We are in world cup fever. Everyone is walking around Bali with national team jerseys. My friends who don’t even like football are waking up early and tuning in to watch. And a few days ago, my beloved Socceroos beat Turkiye. Not just luckily, but convincingly. Two world class goals and a clean sheet. It made a statement across the world. Everyone was slating off the Socceroos. This is the beauty of the game. The Socceroos won because they had a better strategy. What was...
You have AI-resistant knowledge
G'day G'day friends, I’ve finally finished my book manuscript. Here's the moment I submitted it to my publisher: I’ve spent the last 2 years writing this book. It’s been a S L O G. That’s Australian-slang for f*cking hard. (Visualize a rocky workout jumpcut scene). But tbh, I’ve loved every moment of writing the book. I’ve become such a better writer from this process. Why? Because every part of writing a book is hard. The ideas. The premise. The structure. The research. The interviews. But...
my writing is famous in China 👨🎤
G'day G'day friends, I need to address the rumors. It’s true. One of my articles went viral on Chinese social media. My friend sent me a screenshot. Here’s the original post (in Chinese): Here’s the translation: Going viral in China wasn't on my 2026 bingo card. But that's the power of creating content. You never know how your content will pay off. This is a long-form article I wrote a year ago. Yet, despite the age, the article still acts as a 24/7 salesperson for me. It’s: Building my...
Your greatest asset (don't waste it) 💎
G'day G'day friends, I recently read a book about turning 30. Turning 31 last month, I’m interested in how I can prioritize the next decade of my life. This book made me realize something: Time is your greatest asset. Now, I’m not the first person to realize this. There are about 1,000 books on this very topic. But I’m becoming acutely aware of how valuable time is. We have on average 4,000 weeks to live. Yet, we waste months and years on the wrong thing. Time is the only trade you can’t get...
the summer sales slowdown 🌻
G'day G'day friends, It’s here. The apocalypse for business. Summer. **Cue the scary music** From June - August, people slow down. Due this period: They don’t want to buy. They want to go on holiday. Their mind is completely elsewhere. You might be seeing your churn increase. Your clients might be pausing their memberships. This is all very normal. You’re not alone, nor a bad entrepreneur. Business cycles are a natural part of the world. The first time this happened to me, it sucked. 12...
The distribution-first economy 🛜
G'day G'day friends, Last week, I built software in less than 4 hours. Fully functional with a paywall, security, infrastructure, and UI / UX. I vibe-coded the entire thing with Claude Code and my coach. I have no background in coding or software development. After this experience, I was blown away. What would have cost thousands and months, Can now be done in hours with a $20 subscription. Our economy has shifted. Product development is now easy. You can create anything you want with a...
shortcut to sell anything fast 🌪️
G'day G'day friends, After my trip in Timor-Leste, I had a revelation: I’m doubling down on learning Bahasa Indonesian. Everyone in Timor-Leste speaks Indonesian. I was able to chat with locals, order food, and ask questions. The way the locals' faces would light up when I spoke was amazing. I received an upgrade on my flights and discounts at local stores. (I never asked for them and most of the time I insisted on paying full price) My clients who flew me out were even more impressed. Don’t...
I'm a 🏆 x 5 Award-Winning Entrepreneur. Sold my first one-person business at 28. Living and working across Southeast Asia. Sign-up below for my daily (Mon-Fri) Solopreneur Snacks.