I would say sorry, but Iām not sorry at all. In fact, I enjoyed it. And he started it. (So itās really his fault) Matt reached out to work with me last year. He told me he was stuck. He couldnāt crack a monthly income goal. He had been working with a coach who wasnāt getting any results. Even after six months of work together. He still had: No sales system. No offer clarity. No real progress. When we started together, we tore down his biz. Rebuilt his offers. Simplified his message....
2 days agoĀ ā¢Ā 1 min read
One of my friendsā start-ups got copied. He has a business-to-business software as a service. I wonāt go into too much detail. (to avoid future copycats) But he came across a website that copied everything. The copywriting.The product.The positioning.The ideal client profile. Even the branding looked the same. He was anxious for days. He and his co-founder kept struggling to understand what to do. They contacted clients and reassured them. This was a massive threat to his business. When I was...
3 days agoĀ ā¢Ā 1 min read
I hosted a business networking event. I gathered all my Melbourne-based clients and customers. Here we all are: If Iām being honest, I was a bit nervous beforehand. I didnāt know what to expect. This felt like my worlds were colliding. What if no one showed up? What if it was awkward? What if they didnāt get along? But after the event, I was buzzing. Everyone clicked. My phone was blowing up later that night: āLoved that.āāCan we do it again?āāNeeded that so bad.ā And it hit meā¦ Solopreneurs...
4 days agoĀ ā¢Ā 1 min read
I've got a wedding today. It's the reason why I'm back in Melbourne. Tbh, I'm running a bit late. So, I'll make this email short. I'm super happy that my friend is getting married. He met his partner almost 10 years ago. They started slow. Going on one date per week. Seeing if they were a fit. If their values aligned. If they enjoyed each other's company. They didn't jump straight into a relationship. But that's what most solopreneurs do. They pick the first business idea and jump headfirst....
6 days agoĀ ā¢Ā 1 min read
There is a federal election taking place this week. So, I did my civic duty and got out to vote early. (I've got a friend's wedding tomorrow). The line was huge: There were more people behind me. I was in line for roughly 30 minutes. On the way to lining up, the party members (the guy in blue) try to convince last-minute voters. I couldn't help but listen to the conversation in front of me. The party member asked him: What's the last 3 years been like for you? From there, the guy unloaded....
7 days agoĀ ā¢Ā 1 min read
I received a heartbreaking email. He had just been made redundant from his corporate job: Email from subscriber 19 years. Thatās over 5,000 days he gave to this company. The best and most productive part of his life. Weekends. Late nights. Vacations he never took. Time with his kids heāll never get back. And how did they thank him? They didnāt. He woke up to a cold, lifeless email. "Effective immediately due to economic conditions..." No handshake.No meeting.No dignity. Just: youāre done....
9 days agoĀ ā¢Ā 1 min read
The day I got promoted to a Director was the worst day of my life. Yeah, you read that right. Worst. Day. Of. My. Life. I had bled for this promotion. Overtime? Yep.Laughing at lots of bad jokes? Yep.Weekend "catch-up" projects while friends lived their lives? Yep. Eighteen months of giving everything. For what? A shiny new title.A fatter paycheck.A hit of fake status. I chased it like a starving dog. Sacrificed time with family.Blew off friends.Ignored myself. Finally, the big day arrived....
10 days agoĀ ā¢Ā 1 min read
My alarm punches me in the face at 5:00 am. I drag myself up. Half-alive. Stumbling into the same soul-sucking routine. Brush teeth, shower, get dressed. Just another cog in the machine. Despite being up early, I'm still in a rush. Melbourneās winter is brutal. The cold air feels like knives slicing through my skin. I jump in the car. Freeze my nuts off. I drive to the station to catch my train. I've got 36 minutes. Laptop out. Head down. Writing because itās the only damn time Iāve got. That...
11 days agoĀ ā¢Ā 1 min read
I arrived back in Melbourne yesterday. It's the first time I've been back since July 2024. 10 months ago, I hated my life. But on paper, I had everything. I sold a business. Multi-six-figure income. Equity in a bigger business. Fancy Executive Director title at the age of 28. A brand new house I'd built with Henley Homes. But I didn't care about any of that. All I wanted to do was to live life on my terms. Travel. Build a business. Feel supported. I felt trapped by the Corporate Golden...
12 days agoĀ ā¢Ā 1 min read