G'day G'day friends,

I was on a call with a senior executive who managed over 150 staff across 3 countries.

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Diana said: "I don't know what I would even sell as a solopreneur."
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She's currently a Senior Director of People and Culture at a big tech company.
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Her career up until this point has been incredible.
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Previously, she grew a hostel group from 26 beds to 400 in less than 3 years,
and then built a resort on an empty field in less than 9 months.
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Before that, she grew an airline brand, an accounting firm, and a couple of hotels.
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She looked at all of that and saw a mess.
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Too many jobs that didn't connect.
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But I saw a sales-and-operations skill that helped her to rapidly grow companies.
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Then she mentioned something to me, like it didn't matter.
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3 different employers had hired her on the spot with no interview.
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One of those conversations lasted about 10 seconds.
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Her objection to becoming a sales trainer:
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"I'm an expert as a customer service guru, not a sales coach."
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I told her that getting hired in 10 seconds and growing companies is selling.
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So I asked who she'd loved working with right now.
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She named one client.
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It was the company's most valuable account, worth $70k a year to her employer.
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She'd won it herself.
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From there, her solopreneur offer came together pretty fast.
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She now teaches B2B teams to sell the way she does.
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She calls it the "sales through great service" methodology.
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We pulled 5 steps out of how she already works and put them into one 2.5-hour session for up to 20 people, priced between $3,000 and $5,000.
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She's put the offer out.
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A past employer has already asked her to train their team.
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I see this a lot with executives who've had accomplished careers.
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The skill that comes easiest is the one you forget to charge for.
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If you can't say what you sell in one line, your customers won't either.
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My Launch Audit Bot shows you where the gap is:

​https://michaellimco.thrivecart.com/lab/​

Let's Launch Together,

Michael ‘expertise whisperer’ Lim

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