G'day G'day friends,

I’ve finally finished my book manuscript.

Here's the moment I submitted it to my publisher:

I’ve spent the last 2 years writing this book.

It’s been a S L O G.

That’s Australian-slang for f*cking hard.

(Visualize a rocky workout jumpcut scene).

But tbh, I’ve loved every moment of writing the book.

I’ve become such a better writer from this process.

Why?

Because every part of writing a book is hard.

• The ideas.
• The premise.
• The structure.
• The research.
• The interviews.

But it’s through this hard experience that I’ve become a better writer, editor, and thinker.

It’s exactly through the hardship that makes me better.

This is the problem with AI.

If you outsource all your writing to AI, you outsource all your thinking.

There are lessons I learned because I was forced to articulate and explain it in a book.

I’m now a better speaker who can explain complex topics simply.

I’ve deepened my expertise and experience.

I was able to gain knowledge that can't be Googled.

Using AI robs you of your own expertise.

By definition, AI gives you the statistical average.

That's how all the models work.

But you're better than average.

This is where ex-corporates with decades of experience can win big.

You have knowledge that can’t be Googled or found on ChatGPT.

You’ll beat every single 20 year old pretending to do business.

You’re better than AI.

You have more specific knowledge than Google.

Use it and weaponize it through your writing.

Let’s Launch Together,

Michael “build knowledge that can’t be Googled” Lim.

​P.S - You can support the book here.​