Michael Lim | Solopreneur Launch®
I'm a 🏆 x 5 Award-Winning Entrepreneur. Sold my first one-person business at 28. Living and working across Southeast Asia. Sign-up below for my daily (Mon-Fri) Solopreneur Snacks.
20 years of expertise, zero sales
G’day, G’day friends! Someone’s been manipulating you for decades. And you’ve probably never heard of him. But he is responsible for the evolution of propaganda into its modern form of public relations. He’s also been the orchestrator of some of the most memorable marketing campaigns the world has ever seen. But he remained invisible. Until now. His most famous act was to addict the world to cigarettes. The story is absolutely crazy. Back in the early 1900s, Lucky Strike wanted to target...
I like to make my clients anxious
G’day, G’day friends! I started working with a start-up founder. He wanted to leverage LinkedIn to generate attention for his business. So, I turned on my magical fingers to generate some leads. (this sounds more sexual than I intended, soz. We got on a call for an hour. I peppered him with questions. Then I asked even more follow-up questions to get more specific. I warned him this might feel uncomfortable. But he was up for it. I used all the data and insights that he gave me and ran them...
Speak the language of your clients
G’day, G’day friends! I have reached A2 fluency in Bahasa Indonesia. Woooooo! I’ve made it a goal to reach B1 fluency by the end of the year. This goal means a lot to me. My grandmother and mum can speak Bahasa Melayu. I’m currently living across Southeast Asia, where Bahasa Indonesia is widely spoken. And I also want to double down on focusing on Southeast Asia as an area of interest. I’ve been working with a teacher (guru) to help me progress in my Indonesian lessons twice a week for...
Making sales at 5am
G’day, G’day friends! I’ll never get over the feeling of making a digital product sale at 5:52 am in the morning. This happens regularly: I usually wake up at 6:30 am, so I’m literally making sales before I’m fully conscious. Any expert can do this. The monetization model is this: Have an offer. Tell a relatable story about the offer. Put the offer at the end of the story. Make a sale if someone enjoyed the story. That’s really it. We don’t need to overcomplicate the sales process. Now ten...
Nobody approves my leave
G’day, G’day friends! Last week, I was in Uluwatu with a few friends: My friends usually wear clothes too We decided we all needed a break, and left on Friday morning. On my bike ride there, I thought about what I'd just done. Nobody approved my leave. Nobody asked when I’d be back online. I don’t need to tell anyone anything. It’s beautiful. I’ll never take this small slice of freedom for granted. Jocko Willink has a line: discipline equals freedom. In business, mine is: structure equals...
My clients went viral. Oops.
G’day, G’day friends! I ghostwrite for agency owners, founders, and entrepreneurs on LinkedIn. I don’t talk about this often. But ghostwriting is how I started monetizing my writing. Back in the day, I built a sizable 93k+ audience on Medium. People wanted me to do what I did for myself, for their personal brand. (BTW - they didn’t give a f*ck that I didn’t have any writing qualifications) Ghostwriting is still a core part of my business. But I’ve added business strategy on top of it to...
I'm upside down right now
G’day, G’day friends! I’ve become utterly obsessed with mastering the handstand. Here's what my handstands look like now: I know , I know, it looks a bit banana, but I'm improving!! Truthfully, I’ve been practicing the handstand off and on for several years, but I never really committed to a consistent practice. So my progress has stalled for a few years. My strength and alignment never got better. But this year, I made a deal with myself to commit. I’ve now got a training program and goals...
Monetize your exec experience
G'day G'day friends, I was on a call with a senior executive who managed over 150 staff across 3 countries. A live call with the solopreneur Diana said: "I don't know what I would even sell as a solopreneur."She's currently a Senior Director of People and Culture at a big tech company.Her career up until this point has been incredible.Previously, she grew a hostel group from 26 beds to 400 in less than 3 years, and then built a resort on an empty field in less than 9 months.Before that, she...
One person. One billion. One weekend.
G’day, G’day friends! AI is creating a world of winners and losers. We can already see it. But AI isn't replacing people. But people who know how to leverage AI are replacing people who don't know how to leverage AI. The fight is now between those who are AI-leveraged and those who are AI-under-leveraged. It's wild to think that a technology publicly released less than 4 years ago has had a revolutionary impact on the world. People are creating entire industries seemingly overnight and...
The Q4 strategy reset
G’day, G’day friends! Every 90 days, I take a quarterly reset. This is where I put down all my tools. (metaphorically speaking). I’ll book an Airbnb somewhere far away in nature. The purpose of the break is to step away from my usual routine. This space gives my mind time to breathe and relax. During this break, I ask myself: What worked well in the last 90 days? What do I want to achieve over the next 90 days? What mindset am I leaving behind in the next quarter? I stole this practice from...
I'm a 🏆 x 5 Award-Winning Entrepreneur. Sold my first one-person business at 28. Living and working across Southeast Asia. Sign-up below for my daily (Mon-Fri) Solopreneur Snacks.