Michael Lim | Solopreneur Launch
🏆 x 5 Award-Winning Entrepreneur. Sold my first one-person business at 28. Living and working across Southeast Asia. Sign-up below for my daily emails documenting my journey
I’ve quit to become a fitness model 🏋️♂️
G'day G'day friends, I’ve been featured on a billboard as a fitness model. Okay, maybe a “billboard” is a stretch, and so is being a model. Sorry for the bait and switch. But my face is on an A-Frame poster outside my favorite gym in Bali. A casual meet up with my biggest fans But the question remains: How the f*ck did I end up on an a-frame? It’s a good question. My mum and brothers had the same question. In short, my personal brand. In a world of AI, people are drawn to people, not faceless...
50 years of experience in a room 💼
G'day G'day friends, Every morning, I pinch myself. I’m living and working Bali where the weather is sunny and warm. I’m building a simple one-person business that supports my lifestyle. I’m able to workout everyday and walk on the beach at sunset. And the best part? I work with clients that light me up. Every week, I host office hours for my Solopreneur Launch community. It’s a small intimate group of ex (or current) corporate executives who are growing and scaling their one-person business....
A creator stole from me ⚠️
G'day G'day friends, This is not the type of email I usually write. But I need to get something off my chest. I’ve been stolen from… My work has been taken without credit. And you know what? I LOVE IT. Okay, maybe love is a strong word. But I’m taking this as a signal: My content is resonating. Being stolen from is a compliment. Alex Hormozi once said about Gym Launch’s model being endlessly copied by others, “I’d be more worried if I wasn’t being copied.” When people copy you, it means your...
You’re one email away from disaster 🌋
G'day G'day friends, Oracle laid off 30,000 staff over email at 6:00 am on a Monday morning. Even after working at Oracle for 34 years, Nina was let go via email: here was no warning or even help to get another job. No thank you or loyalty. Oracle really said: “F YOU. Goodbye and good luck.” I take no pleasure in writing an email like this. But this is the reality of the job market. Here’s what you can do if you’re in Nina’s position: 1/ Take one high-value skill: It can be: Sales. Coding....
This biz model should be illegal 🤐
G'day G'day friends, I’ve created a stupidly simple business: Publish organic content. Create an invitation to join my email list. Sell via a Google Doc when they are ready to buy. That’s it. Sounds almost too basic to work. But in 2025, this super simple model made me 217,000 dollary doos. All while I traveled across Southeast Asia. I also have: Zero employees. Low overheads. No large ongoing expenses. This allows my business to operate at more than 95% profit margins. Here’s how it works:...
Start before you’re ready 🥊
G'day G'day friends, I am blown away by the response to emails recently. People seem to resonate with my journey of writing my book. But one thing I never mentioned was the mindset required to write a book. (or to build anything meaningful really) If there is one mindset that’s helped me achieve 99% of my results: Start before you feel ready. You’ll never feel like an author before you start writing. You’ll never feel like an entrepreneur before you start a business. You’ll never feel ready...
1,000 words keeps the doctor away 😷
G'day G'day friends, Whenever I found myself stuck with my book, my coach would tell me: Sit down and write 1,000 crappy words. Don’t judge what comes out. Just write. Put the words out on a page. And then you can edit and judge afterwards. Surprisingly, most of the 1,000 words I wrote were usable. Don’t get me wrong, they weren’t perfect. But nothing I write the first time is perfect. I had to turn on the creative tap and let whatever was inside my brain flow out. This is how I uncover gems...
“I’ve always wanted to write a book” ✍️
G'day G'day friends, I was at a farewell dinner for my Swedish friend in Bali. He was leaving for Stockholm in a few days. I was able to start speaking with his lovely mum. She’s in her 50s and has always dreamed of writing a book. For the last decade, she’s had a fictional novel in her mind. In their previous home, they stayed near an abandoned psychiatric hospital. It’s as creepy as it sounds. But whenever she would walk past it, she would develop a plot in her mind. I was so impressed by...
Sell before you build 🏗️
G'day G'day friends, After yesterday's email, I got a bunch of questions about my book. (Thanks again for all your support) One question that kept coming up was some variation of: “How did you know what to write?” It’s a simple question. But one that most authors don’t think about. Simple: I tested the idea with my audience BEFORE I started writing. I compiled every DM and message I’ve received. I studied the transcript of every coaching call that I’ve ever been on. I looked at Google search...
I need to explain where I've been 🤓
G'day G'day friends, I've disappeared for a few weeks. Sorry for the radio silence. Towards the end of March, I decided to step away from writing online. I paused writing on Substack, LinkedIn, and emails. Why? I wanted to focus on finishing the draft manuscript of my book. This book has been a labour of love for the past 1.5 years. I could see the finish line approaching, so I decided to go for it. For the last 2 weeks, I've been editing for up to 6-7 hours per day. I won't lie, it's been...
🏆 x 5 Award-Winning Entrepreneur. Sold my first one-person business at 28. Living and working across Southeast Asia. Sign-up below for my daily emails documenting my journey