G’day, G’day friends,

When I worked in my corporate job, I always heard this word:

Strategy this, Strategic plan that, Strategy meetings this.

Everything had the word strategy inside of it.

I’d nod politely in these meetings.

And I’d just repeat the latest buzzword I heard someone else say in a previous meeting.

I even met people whose title had ‘Strategic Advisor’

When they described what they did, I felt even more confused.

This experience made me feel like “strategy” was complete B.S

Strategy became a word that people used to sound smart.

Slap the word "strategic" or "strategy" in front of anything, and bob’s your uncle.

But since reading Seth Godin’s book “This is Strategy”, I’ve changed my mind:

I read this book while traveling across Vietnam with my mum.

I’ve developed my own definition of Strategy:

Put this way, strategy makes sense.

Content strategy is allocating time and money to create one type of content over others.

Feature strategy is the allocation of employee time to build a certain type of feature over others.

Honestly, this felt like a breakthrough.

But it gets better.

In a world of AI, the ability to think strategically is even more important.

With AI, you can build anything and everything.

You basically have close to unlimited resources.

So, product development ceases to be a competitive moat.

Building the right thing becomes the high-value skill.

Strategy requires taste, judgement, and critical thinking.

If you’re an expert wanting to monetize your knowledge, you’ve got all of the above.

But what you don’t have is a Launch Strategy.

• Where do you start?
• What do you sell?
• Who do I sell this to?

All these questions boil down to this question:

Where do I allocate my resources?

That’s why I created The Launch Audit Bot, or The Lab.

The LAB is a tool I built from 100+ hours of coaching calls with expert-led solopreneurs worldwide, plus my proprietary frameworks and IP. I’ve helped experts in almost every niche, sector, and industry successfully turn what’s inside their heads into money.

The LAB gives you a personalized strategy and a roadmap for what you need to do next.

You can get access to The Lab for less than the price of your morning coffee:

​https://michaellimco.thrivecart.com/lab/

Let’s Launch Together,

Michael ‘strategy finally makes sense’ Lim.