G'day G'day Launch Pilots,

I finished reading William Zinsser’s book Writing About Your Life.

He talks about how to write a memoir.

Given that I’m writing my first book, I was interested in the process.

Since I’ve been traveling a lot, I was stuck about how to write about places.

I wanted to incorporate my journey across Southeast Asia in my book.

Over the last 16 months, I’ve traveled to Vietnam, Singapore, Bali, and many more countries around the world.

But every time I’d start to write about a place, I’d get stuck.

When I re-read what I just wrote, it sounded boring.

Just a series of facts about a place.

There was no excitement or connection.

And if I already find it boring, my audience will too.

One of the main points he raises when writing about places is:

Boom.

That was the missing link in my book.

I was writing about WHERE when I should have been writing about WHO.

This gave my writing another dimension.

When I started to think about a place, I’d push myself to remember a person.

Places don’t make people come alive.

People make places come alive.

Like James who I met in Hoi An.

Or Joose who I met in Bangkok.

This is no different to your product as a solopreneur.

When you write only about your product, crickets.

No one cares.

Because people don’t resonate with a product.

They resonate with a person behind the product.

People buy from people.

People buy because they resonate with you.

People connect with:

• Flaws.
• Emotions.
• Insecurities.

If you forget the people, the place doesn’t matter.

If you forget the people, the product doesn’t matter.

People first.

Everything else second.

Let’s Launch Together,

Michael ‘people first approach’ Lim

***

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