G’day G’day mates,

I recently finished a book called Money Men by Dan McCrum.

The book covers a 5+ year investigative journalistic of the Wirecard fraud.

My guilty pleasure is reading about modern financial frauds such as:

• FTX.
• WeWork.
• Theranos.
• Bernie Madoff.
• Greensil Capital.

I can’t put down a book like that once I start it.

But what does this have to do with solopreneurship?

The senior leaders of Wirecard were able to spin a story so well that hey fooled regulators, auditors, and investors for almost two decades.

They sold a story that everyone wanted to believe.

And it worked... very effectively.

For almost 20+ years the company grew and grew.

Wirecard was valued at it’s peak at $28 Billion.

(Yes, with a capital B)

That’s how powerful storytelling is.

Even in the case of Theranos and FTX.

The story the founder told was so compelling that it fooled some of the smartest and richest people in the world.

AI is enabling solopreneurs to:

• Automate workflows.
• Cut down on delivery time and costs.
• Scale their business without employees.

But AI can never replace the human desire for story.

Being an AI-powered solopreneur means being able to create a story that connects you with other humans.

People don’t buy just because of product quality.

They buy because they believe in your story first.

The examples of Wirecard, Theranos and FTX prove how powerful storytelling is.

As a solopreneur, your story is the only thing you’ve got.

You don’t have a brand-named organisation, massive team, or a recognizable logo.

So, lean into your story.

Customers buy into your story as a solopreneur first.

And then they buy your product or service.

Let’s Launch Together,

Michael ‘sell the story, not the service’ Lim.