G'day G'day friends,

It’s here.

The apocalypse for business.

Summer.

**Cue the scary music**

From June - August, people slow down.

Due this period:

• They don’t want to buy.
• They want to go on holiday.
• Their mind is completely elsewhere.

You might be seeing your churn increase.

Your clients might be pausing their memberships.

This is all very normal.

You’re not alone, nor a bad entrepreneur.

Business cycles are a natural part of the world.

The first time this happened to me, it sucked.

12 months ago, I lost $12k in monthly recurring revenue in 14 days.

Almost $1k per day.

I can't even describe how much it sucked.

But this year, I prepared for it.

I know exactly what it’s like to be here.

During this business cycle, it tests in your business systems.

These are the assets that you need to build:

• Owned distribution like your email list.
• The trust accrued through your personal brand.
• Evergreen sales assets (i.e content) that works for you 24/7.

Embrace this season of business.

And build accordingly.

We will survive this together.

Let’s Launch Together,

Michael “summer slowdown is here” Lim.

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P.S - Whenever you’re ready to Launch, here are 3 ways I can help you fire up your one-person business rocket ship:

1. Free 15-minute Mini Course: The Solopreneur Launch Operating System That Makes Me $20-$30k p/m (Without Burning Out) → Watch This.
2. Start Your Business in 48 hours (or less): Use this proven solopreneur framework to go from idea to revenue-generating business over a weekend → Here.
3. Perfect Positioning: Get my Perfect Positioning training that generated over $217K in 2024 without sales calls (Includes walk through) → Here.
4. Solopreneur Assessment Tool: The complete guide to help you scale your one-person business from $0 -$20k per month → Here.