G’day G’day mates,

I’m back in Melbourne for my best friend’s wedding.

It was a beautiful place, ceremony, and reception.

I won’t lie, I got a bit emotional.

I’m not a huge fan of weddings, but it’s hard not to get emotional when you see one of your closet friends from high school getting married.

Ironically, she married a guy also named Michael (see above).

You can’t make this stuff up.

During the ceremony, we heard stories about the couple from family and friends.

There were lots of laughs and tears.

But one of the best stories came from Groom’s dad.

He said,

This wedding was on a Monday night.

Naturally, I couldn’t help but think of my business and solopreneurship.

In business, you don’t marry your customers.

You marry their problems.

You create a marriage where you are responsible for solving their problems.

On repeat and at scale as effectively and efficiently as possible.

But too many solopreneurs get caught up marrying their solution.

They think it’s all about their product and service.

They fall in love with their SaaS or framework.

It’s all about me, me, and me.

Wrong. Wrong. And wrong.

Thinking ‘me’ all the time is wrong.

That’s what leads to divorce.

If you make it all about you…

Customers leave. Partners leave.

Marriage isn’t about you.

It’s about solving your customers (and partners) problems together.

The day you stop solving problems together is the day the marriage ends.

Let’s Launch Together,

Michael ‘marry their problems, not their perfection’ Lim

***

P.S - Whenever you’re ready to Launch, here are 3 ways I can help you fire up the rocket ship:

1. Free 15-minute Mini Course: The Solopreneur Launch Operating System That Makes Me $20-$30k p/m (Without Burning Out) → Watch This.
2. Perfect Positioning: Get my Perfect Positioning training that generated over $217K in 2024 without sales calls (Includes walk through) → Here.
3. Solopreneur Assessment Tool: The complete guide to help you scale your one-person business from $0 -$20k per month → Here.