G'day G'day friends,

Last week, I built software in less than 4 hours.

Fully functional with a paywall, security, infrastructure, and UI / UX.

I vibe-coded the entire thing with Claude Code and my coach.

I have no background in coding or software development.

After this experience, I was blown away.

What would have cost thousands and months,

Can now be done in hours with a $20 subscription.

Our economy has shifted.

Product development is now easy.

You can create anything you want with a prompt.

But marketing is now hard.

You need people to buy and use the product.

That’s why people are calling Marketing the new Computer Science degree.

Companies are now pouring more money into their marketing and PR budgets.

• Netflix is paying up to $775 for storytellers.
• Anthropic is expanding its communications team.

These are leading tech companies that are investing in telling stories.

The challenge is not “how to build the product.”

But, “how to get people to use it.”

People don’t buy products.

They buy emotional stories and then use logic to justify a product purchase.

Build distribution, and then build whatever you want.

What does this mean if you’re a corporate executive?

The problem you have isn’t expertise; it’s getting customers.

You already have decades accumulating experience and knowledge.

You don’t need more to get more qualification.

You need better positioning and marketing to get customers.

Start by:

• Telling one core story for why your service exists.
• Position yourself as the guide on the side that can help.
• Create an enemy against why the traditional methods no longer work.

Put this all together and you're on your way to perfecting your positioning.

Let’s Launch Together,

Michael “distribution = freedom” Lim.

P.S - if you’re interested in being on the waitlist for the AI-powered launchpad to help ex-corporate solopreneurs grow and scale their one-person business, this is your sign below