G’day G’day mates,

Customers are sick of big empty promises on the Internet.

• You won’t become a millionaire in 90 days.
• You can’t grow a 100,000 audience in 30 days with zero experience.
• You can’t automate your business overnight without putting in real work.

These promises are so overblown and borderline lies.

I see it all the time in the sales and marketing space.

Everyone is overpromising and underdelivering.

This works in the short-term.

People buy because of the promise.

But churn because of the actual results.

But the market is getting more sophisticated.

Customers are wary of people selling snack oil.

One of my long-term clients in the fitness industry got sold on a coach.

She promised him the world.

But after 6 months, he got no results.

She literally told him to “post more Reels” as his entire marketing strategy.

I was working with his wife at the time and during the same period we went from $2.5k to $12k p/m working a solo health clinic.

We never even talked about posting more content.

We worked on the foundations of creating one core offer.

And using positioning and messaging to sell it to 100% of her audience.

He didn’t need more convincing to start working together.

To succeed, you don’t need to create an irresistible offer.

You need to create ONE compelling offer.

One that is realistic

One you can deliver on.

That’s great news.

Your decades of corporate experience has given you a laundry list of accomplishments.

Gather data on:

• The total # of people you’ve managed.
• The total # of projects you’ve worked on.
• The total $ worth of projects you’ve worked on.

This is all real life experience.

I almost guarantee you’ve got an incredible amount of data.

You’ve just never taken the time to sit down and reflect on everything you’ve done.

You have the curse of knowledge.

You know too much for your own good.

But most of the world doesn’t know what you know.

Real world proof beats empty promises.

Let’s Launch Together,

Michael ‘proof pudding’ Lim.

***

P.S - Whenever you’re ready to Launch, here are 3 ways I can help you fire up the rocket ship:

1. Free 15-minute Mini Course: The Solopreneur Launch Operating System That Makes Me $20-$30k p/m (Without Burning Out) → Watch This.
2. Perfect Positioning: Get my Perfect Positioning training that generated over $217K in 2024 without sales calls (Includes walk through) → Here.
3. Solopreneur Assessment Tool: The complete guide to help you scale your one-person business from $0 -$20k per month → Here.