G'day G'day Launch Pilots,

I love listening to acoustic versions of songs.

Most of the time, they aren’t sang by the original singer.

The artist covering the song doesn’t hide that fact.

They give all the credit to the original singer.

But that doesn’t stop me listening to their version.

Why?

• I like their vibe.
• I like their voice.
• I like their connection to the song.

A lack of originality doesn’t factor into my decision to listen.

But the same thing can be applied to entrepreneurship.

Too many solopreneurs are so concerned about finding the killer idea.

They are concerned about being unique.

Riding a random trend to the moon.

But why not just sell something that’s already selling?

Just sprinkle in your voice, vibe, and experience.

That’s what I’ve done.

I sell sales and marketing services.

There are a million (and one) people who do the same thing.

But people vibe with me.

They like my perspective on sales and marketing.

They like me as a person.

They like my lifestyle and my philosophy.

People don’t just buy what you do.

People buy who you are.

In a world AI sameness, being unique and having a personality is a value proposition.

There’s nothing wrong with being a cover band entrepreneur.

Here’s some ideas:

• Take your 9-5 skills, freelance with it.
• Take a problem you’ve solved in your life, sell the solution.
• Monetize an existing passion or hobby you have like gardening.

Solopreneurs go wrong when they try to sell a solution to a problem they have never solved for themselves.

Let’s Launch Together,

Michael ‘cover band’ Lim.

***

P.S - Whenever you’re ready to Launch, here are 3 ways I can help you fire up the rocket ship:

1. Free 15-minute Mini Course: The Solopreneur Launch Operating System That Makes Me $20-$30k p/m (Without Burning Out) → Watch This.
2. Perfect Positioning: Get my Perfect Positioning training that generated over $217K in 2024 without sales calls (Includes walk through) → Here.
3. Solopreneur Assessment Tool: The complete guide to help you scale your one-person business from $0 -$20k per month → Here.