G’day G’day mates,

I caught up with an old friend recently.

Recently, her office politics was getting out of hand.

Backstabbing, firing, and betrayals.

You could write a Chinese movie drama about what's happening.

But she's not waiting around.

She's preparing her next moves.

She was asked me what business she could start.

I told her...

There are only 3 problems you can solve:

• Health.
• Wealth.
• Relationships.

Every other problem is a subset of these problems.

But that's the challenge.

80% of solopreneurs don’t even know what problem they are solving.

They think they are solving:

• Data visualization.
• Ghostwriting on LinkedIn.
• Personal branding strategy.

Nope, nope, and more nope.

Those are YOUR services, not your customers problems.

• People don’t buy data visualization, they buy better decision making to make money money.
• People don’t buy ghostwriting services, they buy engagements to increase their status.
• People don’t buy personal branding, they buy credibility that opens doors.

People don't buy durians, they buy being a cool person.

You get my point.

Pick a painful problem and frame it correctly.

But I don’t say that.

For example,

I sell sales and marketing services.

But I tell clients WHAT I solve:

I don’t tell them HOW:

They need to know WHAT problem you solve before they want to buy HOW you solve it.

As a corporate employee, you’ve got the skillset to solve painful problems.

But you’re not framing the problem correctly.

Too many solopreneurs frame their offer as a supplement.

They become a 'nice-to-have.'

But people don't buy nice-to-have offers.

You need to become a critical offer.

Make the pain real, timely, and consequential.

Most solopreneurs are selling vitamins, not painkillers.

But painkillers are bought immediately, frequently and without objections.

Let's Launch Together,

Michael 'become a painkiller' Lim.

***

P.S - Whenever you’re ready to Launch, here are 3 ways I can help you fire up the rocket ship:

1. Free 15-minute Mini Course: The Solopreneur Launch Operating System That Makes Me $20-$30k p/m (Without Burning Out) → Watch This.
2. Perfect Positioning: Get my Perfect Positioning training that generated over $217K in 2024 without sales calls (Includes walk through) → Here.
3. Solopreneur Assessment Tool: The complete guide to help you scale your one-person business from $0 -$20k per month → Here.