G'day G'day friends,

After yesterday's email, I got a bunch of questions about my book.

(Thanks again for all your support)

One question that kept coming up was some variation of:

“How did you know what to write?”

It’s a simple question.

But one that most authors don’t think about.

Simple: I tested the idea with my audience BEFORE I started writing.

I compiled every DM and message I’ve received.

I studied the transcript of every coaching call that I’ve ever been on.

I looked at Google search data and popular questions on Reddit.

And the most important thing?

I started writing online.

By writing online, I could:

• Attract an audience that enjoyed this topic.
• Test and experiment ideas before ever writing the book.
• Build an email list of people who would want to buy the book.

Now, I write every article with a book in mind.

So when a sentence, topic, or headline resonates, I can catalogue it for a future book.

In some ways, I started writing this book back in 2019.

Many bestselling books are now written this way.

James Clear’s Atomic Habits was a collection of the highest performing blogs.

The Subtle Art of Not Giving A F*ck by Mark Manson was the high performing blog post with the same name.

12 Rules For Life by Jordan Peterson originated from a viral Quora answer.

99% of authors write what they THINK people want.

Best selling authors write what they KNOW people want.

Writing and hoping for the best is not a book selling strategy.

This approach applies to more than writing books.

You should be selling before you build any product.

Digital products should be sold via a landing page.

Services should be sold via a Google Doc.

Sell before you build.

Let’s Launch Together,

Michael ‘sell first, build second’ Lim.

P.S - To find out more about my upcoming book and join the waitlist, click HERE.​