đ x 5 Award-Winning Social Entrepreneur. Sold my first one-person business at 28. Currently traveling Southeast Asia.
Reposition or die â ď¸
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Late last year, my business hit a ceiling. I knew the clients I had werenât going to get me to the next level. Don't get me wrong, I loved my clients. But in business, you have to do the hard things. What got you here won't get you there. I was working very hard, but earning⌠just okay. I wanted more than 'just okay'. I knew I could add heaps of value to established businesses. So, I changed one thing: My positioning. I made one simple positioning change: Move from coaching beginners â Coaching biz owners already making $5-10k p/m. This new positioning followed a change in my content and offers. Once I made this change, high-value clients came knocking. Payments rolled in. Here's what my notifications looked like last week: I didn't change anything about my service or products. It was exactly the same. Because positioning isn't about changing products. It's about changing perceptions. I doubled my prices. My new positioning occupied a new space in my new ICP's mind. The difference? I became the obvious choice for my new target clients. And I repelled those not ready for this offer. Want to do the same for your biz? Here you go: https://stealmydurians.com/â Stay Limitless, Michael "positioning pays" Lim |
Michael Lim
đ x 5 Award-Winning Social Entrepreneur. Sold my first one-person business at 28. Currently traveling Southeast Asia.
My email yesterday struck a chord. I received emails like this: While I love hearing from you guys, these emails break my heart I canât help but feel terrible. I know exactly what it was like to be in this position. Iâm not in my 60s, but Iâm familiar with being and feeling stuck. 2 years ago, my first business was failing me. I did well in my first year. But I didnât build my sales engine. My clients ghosted me. A big proposal fell through. I got hit with a massive tax bill. I couldnât deny...
I would say sorry, but Iâm not sorry at all. In fact, I enjoyed it. And he started it. (So itâs really his fault) Matt reached out to work with me last year. He told me he was stuck. He couldnât crack a monthly income goal. He had been working with a coach who wasnât getting any results. Even after six months of work together. He still had: No sales system. No offer clarity. No real progress. When we started together, we tore down his biz. Rebuilt his offers. Simplified his message....
One of my friendsâ start-ups got copied. He has a business-to-business software as a service. I wonât go into too much detail. (to avoid future copycats) But he came across a website that copied everything. The copywriting.The product.The positioning.The ideal client profile. Even the branding looked the same. He was anxious for days. He and his co-founder kept struggling to understand what to do. They contacted clients and reassured them. This was a massive threat to his business. When I was...