đ x 5 Award-Winning Social Entrepreneur. Sold my first one-person business at 28. Currently traveling Southeast Asia.
Reposition or die â ď¸
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Late last year, my business hit a ceiling. I knew the clients I had werenât going to get me to the next level. Don't get me wrong, I loved my clients. But in business, you have to do the hard things. What got you here won't get you there. I was working very hard, but earning⌠just okay. I wanted more than 'just okay'. I knew I could add heaps of value to established businesses. So, I changed one thing: My positioning. I made one simple positioning change: Move from coaching beginners â Coaching biz owners already making $5-10k p/m. This new positioning followed a change in my content and offers. Once I made this change, high-value clients came knocking. Payments rolled in. Here's what my notifications looked like last week: I didn't change anything about my service or products. It was exactly the same. Because positioning isn't about changing products. It's about changing perceptions. I doubled my prices. My new positioning occupied a new space in my new ICP's mind. The difference? I became the obvious choice for my new target clients. And I repelled those not ready for this offer. Want to do the same for your biz? Here you go: https://stealmydurians.com/â Stay Limitless, Michael "positioning pays" Lim |
Michael Lim
đ x 5 Award-Winning Social Entrepreneur. Sold my first one-person business at 28. Currently traveling Southeast Asia.
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