G'day G'day friends,

I’ve been featured on a billboard as a fitness model.

Okay, maybe a “billboard” is a stretch, and so is being a model.

Sorry for the bait and switch.

But my face is on an A-Frame poster outside my favorite gym in Bali.

But the question remains:

How the f*ck did I end up on an a-frame?

It’s a good question.

My mum and brothers had the same question.

In short, my personal brand.

In a world of AI, people are drawn to people, not faceless robots.

A personal brand attracts opportunities to you.

Even the most random ones you never expected.

Too many solopreneurs don’t allow compound interest to build their personal brand.

They move from one trend to the next.

First, it was all about crypto, and then NFTs, and now AI.

While you might grow fast, don’t tie your personal brand to a trend.

Because once that trend ends, so does your personal brand.

I’ve seen a graveyard of self-branded “AI experts” and “crypto bros.”

hasing the shiny object feels fun.
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But every time you change, you disrupt momentum.

You restart your personal brand from zero.

And then no one knows what you stand for.

The cycle repeats over again.

Solopreneurs can get stuck in this cycle for years, sometimes decades.

Instead, build a personal brand around:

A lifestyle.

A concept.

A philosophy.

That’s how you build a personal brand that lasts.

In May, I’m opening up spots for a once-off 1:1 Launch Strategy Call (with yours truly) where we'll create a 90-day roadmap for building a compelling personal brand to attract, not chase, opportunities.

​Click HERE to start building together​

Only 48 hours left to secure your spot.

Let’s Launch Together,

Michael “Next Top Model” Lim.