A couple of years ago, I did Brazilian Jiu-Jitsu (BJJ) Itās a martial art that looks physical. But the actual game? Itās mental. Grappling is like solving a puzzle in real time. You improvise on someone who's improvising on you. But my biggest breakthrough wasnāt from the training. It was from the teaching. At every belt, even as a white belt, you had to coach someone else. Why? Because teaching exposes gaps in your thinking. The moment I explained a move, Iād realize what I didnāt know. And if I got it wrong? Iād get choked (or my partner got choked). Instant feedback. This changed everything for me. So, I applied it to my business. Now, whenever I learn something, I teach it immediately. If I canāt find someone to talk to? I grab my phone, hit record, and explain it. Why? Because when you teach, you position yourself as an authority. People see you as the go-to expert. Clients donāt buy from the best. They buy from the best positioned. That's why it's the:
Not the:
People think the game of business of product. But just like BJJ, the actual game is positioning. Mark Zuckerberg didn't create a better social media platform. What he did have was better positioning for cheap client acquisition. He didn't go for everyone. He went for college students. The business that can position itself to acquire customers the cheapest wins. Thatās what my Perfect Positioning Training helps you do. It turns what you already know into a magnet for high-paying clients. Because Positioning is about Perception, not Product. With good positioning, you donāt chase them. They chase you. Want in? Reply "Position," and Iāll send the details. Stay Limitless, Michael "not Gordon Ryan" Lim. P.S - Positioning is like durians. To some, itās the king of fruits. To others, itās a spiky, smelly nightmare. Same thing, different perception. Just like your business. |
š x 5 Award-Winning Social Entrepreneur. Sold my first one-person business at 28. Currently traveling Southeast Asia.
My email yesterday struck a chord. I received emails like this: While I love hearing from you guys, these emails break my heart I canāt help but feel terrible. I know exactly what it was like to be in this position. Iām not in my 60s, but Iām familiar with being and feeling stuck. 2 years ago, my first business was failing me. I did well in my first year. But I didnāt build my sales engine. My clients ghosted me. A big proposal fell through. I got hit with a massive tax bill. I couldnāt deny...
I would say sorry, but Iām not sorry at all. In fact, I enjoyed it. And he started it. (So itās really his fault) Matt reached out to work with me last year. He told me he was stuck. He couldnāt crack a monthly income goal. He had been working with a coach who wasnāt getting any results. Even after six months of work together. He still had: No sales system. No offer clarity. No real progress. When we started together, we tore down his biz. Rebuilt his offers. Simplified his message....
One of my friendsā start-ups got copied. He has a business-to-business software as a service. I wonāt go into too much detail. (to avoid future copycats) But he came across a website that copied everything. The copywriting.The product.The positioning.The ideal client profile. Even the branding looked the same. He was anxious for days. He and his co-founder kept struggling to understand what to do. They contacted clients and reassured them. This was a massive threat to his business. When I was...