G'day G'day friends,

We are in world cup fever.

Everyone is walking around Bali with national team jerseys.

My friends who don’t even like football are waking up early and tuning in to watch.

And a few days ago, my beloved Socceroos beat Turkiye.

Not just luckily, but convincingly.

Two world class goals and a clean sheet.

It made a statement across the world.

Everyone was slating off the Socceroos.

This is the beauty of the game.

The Socceroos won because they had a better strategy.

What was it?

They leveraged their unfair advantages.

Australia’s starting 3 centre backs are all over 193cms (or 6’4):

And in attack, they have a young and explosive winger:

Nestory Irunkunda.

So that’s how they set up.

The first goal was a strong defense into a quick ball over the top for Irunkunda to run at.

They didn’t try to play Turkiye’s game of possession and passing.

Turkiye has world class players like Real Madrid’s Arda Guler and Inter Milan’s Hakan Calhanoglu.

You don’t win by playing to your opponent’s strength.

You win by playing to your unfair advantages.

But that’s not what ex-corporate solopreneurs do.

They copy others and then hope for the best.

They become bland and generic rather than embrace their uniqueness.

Every ex-corporate has an unfair advantage they can exploit.

Whether it’s knowledge, networks, experience, or specific expertise.

Win by exploiting them.

You’re not doing anyone a favor by hiding your unfair advantages.

You’re not going to win the World Cup by being normal.

So, be weird and you just might win.

Let’s Launch Together,

Michael “unfair = winning” Lim.

***

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