G’day G’day friends,

I had a 1:1 strategy call with Mark.

He woke up at 2:32am to make this 3:00am call.

I was blown away when he told me this.

I admired his dedication and commitment.

Mark is a 69-year-old solopreneur.

But was struggling with his positioning.

He had 45+ years of work experience.

Decades of getting tangible results for his clients.

He built a high value network through years of accumulating trust.

He’s done the hardest part of being a business owner.

But felt stuck about how to actually grow his business.

So, in our call we focused on:

• Getting specific on the PERSON he was serving.
• Aligning his service to an eternal PROBLEM.
• Consolidating his PRODUCT to match his lifestyle requirements.

Plus, a few more secrets I can’t give away in this email.

Remember:

Solopreneurs die from indigestion, not starvation.

You’re trying to do too many things at once, not too little.

Stop.

Strip it back.

Go back to the basics.

You started on this solopreneur journey to create a business that gives you freedom.

Not another 9-5 corporate job you hate.

Keep it simple.

At the end of the call, Mark said:

“I feel so much clearer to move forward.”

Now, that’s a feeling worth waking up 2:32am for.

Let’s Launch Together,

Michael ‘get clarity, not complexity’ Lim.

P.S - If you want to book a Strategy Call to get clarity in your one-person business, CLICK HERE to get clear, not complex.