G’day G’day mates,

I recently took a flight from Bali to Malaysia.

In the weeks leading up to the flight,

I started watching Australian Border Security on YouTube.

This was a TV show that was hugely popular in the early 2000s.

I keep watching short clips on YouTube.

Don’t ask my why.

(Answer: I had a bit of time to kill)

I’m a sucker for a bit of trashy reality TV.

Don’t judge me.

I am still human okay.

But there’s something about Border Security that keeps me coming back.

The power of stories.

Everyone who got caught had a story that didn’t make sense.

Something about their story didn’t align.

And that alerted the officers.

Your customers have the same sense.

As a solopreneur, you’re relying on your story to sell.

You don’t have a company logo of household brand anymore.

But solopreneurs believe they need more:

• Qualifications.
• Permission.

Or invest in an expensive website and logo.

You don’t need any of that.

You need to get better at telling stories.

So think of your content like a customs checkpoint.

Every post, every email, every landing page is you standing at the counter presenting your story to the world.

• If it doesn’t make sense, people won’t trust it.
• If it feels rehearsed, they’ll think you’re hiding something.
• If it sounds like everyone else, they’ll move you into the “random solopreneur” to be ignored queue.

Your audience, like border officers, are trained to spot inconsistency.

They can sense when your story doesn’t match your mission.

But when your story is true, clear, and aligned, the gate opens.

No more “random screening.”

You’re waved through.

Because stories that build trust is your ultimate passport.

Let’s Launch Together,

Michael ‘stories sell’ Lim

***

P.S - Whenever you’re ready to Launch, here are 3 ways I can help you fire up the rocket ship:

1. Free 15-minute Mini Course: The Solopreneur Launch Operating System That Makes Me $20-$30k p/m (Without Burning Out) → Watch This.
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3. Solopreneur Assessment Tool: The complete guide to help you scale your one-person business from $0 -$20k per month → Here.