G'day G'day Launch Pilots,

I went to a start-up event last week.

This was a demo day for the participants of an accelerator.

I love the energy of being around entrepreneurs.

There’s something about their ambitious energy that is infectious.

It’s hard not to be inspired by people who are seeing things differently.

They look at problems and decide, “Why can’t I solve this?”

Rather than make excuses, they take action and see what happens.

Most of the time they miss, but they keep going.

It’s the same reason I like places like Bali, Bangkok, Singapore, and HCMC.

These places are hotbeds for entrepreneurs building cool stuff.

But back to the demo day.

Each entrepreneur had 3 minutes to pitch their start-up.

While the length was the same. The quality could vary wildly.

The major difference?

The ones that had a personal connection to the problem.

You could feel it in the way they spoke.

Their stories didn’t feel rehearsed. They felt lived in.

Investors can feel when a founder is chasing trends or the shiny object.

The detail, nuance, and emotion in your story resonates.

You understand your customer at a deeper level.

(because you are your customer)

And when you’ve lived the problem, you don’t need a script.

Your conviction speaks louder than your slides.

That’s the power of founder–problem fit.

Too many solopreneurs fail because they try to solve a problem they’ve never experienced.

People don’t just buy what you build.

People buy why you build it.

Let's Launch Together,

Michael 'solve your own problems, sell the solution’ Lim.

***

P.S - Whenever you’re ready to Launch, here are 3 ways I can help you fire up the rocket ship:

1. Free 15-minute Mini Course: The Solopreneur Launch Operating System That Makes Me $20-$30k p/m (Without Burning Out) → Watch This.
2. Perfect Positioning: Get my Perfect Positioning training that generated over $217K in 2024 without sales calls (Includes walk through) → Here.
3. Solopreneur Assessment Tool: The complete guide to help you scale your one-person business from $0 -$20k per month → Here.